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BIAM 500 Week 3 Complete Work DeVry
BIAM 500 WEEK 3 TEXT MINING AND SOCIAL MEDIA ANALYSIS
Read the end-of-chapter application case “BBVA Seamlessly Monitors and Improves its Online Reputation” at the end of Chapter 7 in the textbook, and answer the following questions.
- How did BBVA use text mining?
- What were BBVA’s challenges, and how did BBVA overcome them with text mining and social media analysis?
- In what other areas do you think BBVA could use text mining?
BIAM 500 Week 3 Lab
Rubric-500
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Step 1: Analysis of Simple Six-vertex Network Provide a NodeXL-based workbook that contains analysis of simple six-vertex network. Network vertices and edges entered correctly; directed network graph displayed with vertices labeled, color-coded by gender, and sized by in-degree.
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Step 2: Capture and Analyze Twitter Feed Provide a NodeXL-based workbook that contains analysis of simple six-vertex network. Network vertices and edges entered correctly; directed network graph displayed with vertices labeled, color-coded by gender, and sized by in-degree.
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Step 3: Opinion Paper Write a one-page paper explaining your findings and making recommendations. Paper is in APA format, free of typographical, spelling, and grammar errors, and clearly states appropriate findings and recommendations from the analysis. Paper includes a list of 10 specific key influencers with the reason why each was chosen.
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Total Points: 70.0
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